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<body lang=3DPT-BR link=3Dblue vlink=3Dpurple style=3D'tab-interval:35.4pt'>

<div class=3DSection1>

<p class=3DMsoNormal style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt=
:auto;
line-height:normal;mso-outline-level:1'><span class=3DGramE><b><span
style=3D'font-size:14.0pt;font-family:"Verdana","sans-serif";mso-fareast-fo=
nt-family:
"Times New Roman";mso-bidi-font-family:"Times New Roman";mso-font-kerning:1=
8.0pt;
mso-fareast-language:PT-BR'>Data <span class=3DSpellE>centers</span> avalia=
m</span></b></span><b><span
style=3D'font-size:14.0pt;font-family:"Verdana","sans-serif";mso-fareast-fo=
nt-family:
"Times New Roman";mso-bidi-font-family:"Times New Roman";mso-font-kerning:1=
8.0pt;
mso-fareast-language:PT-BR'> cen&aacute;rio de <span class=3DSpellE>cloud</=
span>
computing em 2010<o:p></o:p></span></b></p>

<p class=3DMsoNormal style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt=
:auto;
line-height:normal'><i style=3D'mso-bidi-font-style:normal'><span
style=3D'font-family:"Verdana","sans-serif";mso-fareast-font-family:"Times =
New Roman";
mso-bidi-font-family:"Times New Roman";mso-fareast-language:PT-BR'>Empresas
est&atilde;o otimistas com o potencial de neg&oacute;cios, mas ainda n&atil=
de;o
t&ecirc;m clareza sobre como ser&aacute; a concorr&ecirc;ncia com grandes
fornecedores de tecnologia.<o:p></o:p></span></i></p>

<p class=3DMsoNormal style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt=
:auto;
line-height:normal'><span style=3D'font-family:"Verdana","sans-serif";mso-f=
areast-font-family:
"Times New Roman";mso-bidi-font-family:"Times New Roman";mso-fareast-langua=
ge:
PT-BR'>O mercado mundial de <a
href=3D"http://computerworld.uol.com.br/tecnologia/2009/12/30/computacao-em=
-nuvem-10-tendencias-para-2010">computa&ccedil;&atilde;o
em nuvem</a> come&ccedil;ou a ganhar mais defini&ccedil;&atilde;o no
in&iacute;cio deste ano com o an&uacute;ncio de alian&ccedil;as entre grand=
es
fornecedores do setor para a entrega de solu&ccedil;&otilde;es completas aos
clientes. A mais recente pareceria &eacute; o <a
href=3D"http://computerworld.uol.com.br/tecnologia/2010/01/13/cloud-computi=
ng-impulsionou-parceria-hp-microsoft/">acordo
de 250 milh&otilde;es de d&oacute;lares entre Microsoft e HP</a>.<o:p></o:p=
></span></p>

<p class=3DMsoNormal style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt=
:auto;
line-height:normal'><span style=3D'font-family:"Verdana","sans-serif";mso-f=
areast-font-family:
"Times New Roman";mso-bidi-font-family:"Times New Roman";mso-fareast-langua=
ge:
PT-BR'>No final do ano passado, EMC, <span class=3DSpellE><span class=3DGra=
mE>VMware</span></span>
e Cisco j&aacute; haviam anunciado a forma&ccedil;&atilde;o da <a
href=3D"http://computerworld.uol.com.br/negocios/2009/11/03/cisco-emc-e-vmw=
are-unem-se-em-oferta-para-cloud-computing/"><span
class=3DSpellE>joint</span> <span class=3DSpellE>venture</span> <span class=
=3DSpellE>Acadia</span></a>
para ofertar ao mercado solu&ccedil;&otilde;es no modelo de <span class=3DS=
pellE>cloud</span>
computing. Depois da Uni&atilde;o entre Microsoft e HP,&nbsp;<a
href=3D"http://computerworld.uol.com.br/negocios/2010/01/14/negocio-hp-micr=
osoft-segue-tendencia-de-mercado-avalia-gartner">analistas
afirmam que outras parcerias devem ser costuradas</a>, j&aacute; que para
estarem na nuvem os fornecedores precisam prover um leque variado de produt=
os e
servi&ccedil;os.&nbsp;<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt=
:auto;
line-height:normal'><span style=3D'font-family:"Verdana","sans-serif";mso-f=
areast-font-family:
"Times New Roman";mso-bidi-font-family:"Times New Roman";mso-fareast-langua=
ge:
PT-BR'>Com isso, muitas companhias que atuam nas &aacute;reas de
servi&ccedil;os de TI podem ser impactadas, seja como concorrentes ou clien=
tes
desses grandes blocos. E um dos segmentos que analisa de perto a
situa&ccedil;&atilde;o &eacute; o de data <span class=3DSpellE>centers</spa=
n>.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt=
:auto;
line-height:normal'><span style=3D'font-family:"Verdana","sans-serif";mso-f=
areast-font-family:
"Times New Roman";mso-bidi-font-family:"Times New Roman";mso-fareast-langua=
ge:
PT-BR'>Segundo o presidente da <span class=3DSpellE>Locaweb</span>, Gilberto
Mautner, os acordos s&oacute; ampliam o leque de solu&ccedil;&otilde;es que
podem ser oferecidas aos clientes. &#8220;Esses grandes players v&atilde;o =
se
esfor&ccedil;ar para desenvolver ofertas baseadas em situa&ccedil;&otilde;es
reais, al&eacute;m criar modelos de distribui&ccedil;&atilde;o e cobran&cce=
dil;a
que resultar&atilde;o numa plataforma mais madura&#8221;.<o:p></o:p></span>=
</p>

<p class=3DMsoNormal style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt=
:auto;
line-height:normal'><span style=3D'font-family:"Verdana","sans-serif";mso-f=
areast-font-family:
"Times New Roman";mso-bidi-font-family:"Times New Roman";mso-fareast-langua=
ge:
PT-BR'>A percep&ccedil;&atilde;o na DHC tamb&eacute;m &eacute; positiva. Pa=
ra o
diretor de engenharia e produtos da companhia, Alexandre <span class=3DSpel=
lE>Cadaval</span>,
o movimento vai consolidar padr&otilde;es e pode reduzir o custo da <span
class=3DSpellE>infraestrutura</span>. &#8220;N&atilde;o os enxergamos como
concorr&ecirc;ncia, mas como viabilizadores de uma tecnologia mais padroniz=
ada
e flex&iacute;vel para esse mercado&#8221;, diz.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt=
:auto;
line-height:normal'><span style=3D'font-family:"Verdana","sans-serif";mso-f=
areast-font-family:
"Times New Roman";mso-bidi-font-family:"Times New Roman";mso-fareast-langua=
ge:
PT-BR'>Alguns desses grandes fornecedores, no entanto, ensaiam ofertas para
atender diretamente o cliente final. A Microsoft, por exemplo, investe em d=
ata <span
class=3DSpellE>centers</span>, baseados na tecnologia <span class=3DSpellE>=
Azure</span>.
A IBM j&aacute;&nbsp;tem desktop como servi&ccedil;o em alguns pa&iacute;se=
s. E
<span class=3DGramE>a Cisco</span>, uma das integrantes da <span class=3DSp=
ellE>Acadia</span>,
tamb&eacute;m ensaia ampliar sua&nbsp;participa&ccedil;&atilde;o no segment=
o de
data <span class=3DSpellE>centers</span>.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt=
:auto;
line-height:normal'><span style=3D'font-family:"Verdana","sans-serif";mso-f=
areast-font-family:
"Times New Roman";mso-bidi-font-family:"Times New Roman";mso-fareast-langua=
ge:
PT-BR'>Para o vice-presidente de tecnologia da <span class=3DSpellE>Tivit</=
span>,
Carlos <span class=3DSpellE>Mazon</span>, n&atilde;o d&aacute; para garanti=
r que <span
class=3DSpellE>eses</span> grandes blocos&nbsp;n&atilde;o ser&atilde;o
competidores, mas provavelmente eles n&atilde;o ir&atilde;o atropelar empre=
sas
como <span class=3DGramE>os data</span> <span class=3DSpellE>centers</span>=
, que
s&atilde;o poderosos canais de distribui&ccedil;&atilde;o. &#8220;A Microso=
ft,
por exemplo, tem as parcerias&nbsp;estrat&eacute;gicas. E a
perpetua&ccedil;&atilde;o dos neg&oacute;cios depende da
valoriza&ccedil;&atilde;o de pontos fortes e da capacidade de fazer
alian&ccedil;as vendedoras&#8221;, diz o executivo.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt=
:auto;
line-height:normal'><span style=3D'font-family:"Verdana","sans-serif";mso-f=
areast-font-family:
"Times New Roman";mso-bidi-font-family:"Times New Roman";mso-fareast-langua=
ge:
PT-BR'>O gerente geral de data <span class=3DSpellE><span class=3DGramE>cen=
ter</span></span>
da <span class=3DSpellE>Diveo</span>, Marco Am&eacute;rico, tamb&eacute;m
n&atilde;o se arrisca a fazer muitas previs&otilde;es&nbsp;sobre o que vai =
acontecer,
mas aposta que as ofertas diretas ser&atilde;o feitas com n&iacute;vel baix=
o de
integra&ccedil;&atilde;o, mantendo o mercado dos data <span class=3DSpellE>=
centers</span>.
&#8220;Claro que fica uma pulga atr&aacute;s da orelha, mas o mercado
brasileiro tem muito a crescer e <span class=3DGramE>os data</span> <span
class=3DSpellE>centers</span> oferecem um n&iacute;vel de integra&ccedil;&a=
tilde;o
que esses grandes fornecedores n&atilde;o conseguem&#8221;, opina.<o:p></o:=
p></span></p>

<p class=3DMsoNormal style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt=
:auto;
line-height:normal'><span style=3D'font-family:"Verdana","sans-serif";mso-f=
areast-font-family:
"Times New Roman";mso-bidi-font-family:"Times New Roman";mso-fareast-langua=
ge:
PT-BR'>Temores &agrave; parte, a expectativa &eacute; de que finalmente se
chegue a um consenso no que diz respeito &agrave; nuvem. &#8220;Essa
dissemina&ccedil;&atilde;o pode ser muito boa para padronizar o
conceito&#8221;, assinala o diretor de processos e produtos da Alog, Victor=
 <span
class=3DSpellE>Arnauld</span>.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt=
:auto;
line-height:normal'><span style=3D'font-family:"Verdana","sans-serif";mso-f=
areast-font-family:
"Times New Roman";mso-bidi-font-family:"Times New Roman";mso-fareast-langua=
ge:
PT-BR'>A empresa est&aacute; adotando um posicionamento consultivo para ven=
der
sua oferta de <span class=3DSpellE>cloud</span> computing. A expectativa da=
 Alog
&eacute; que at&eacute; o fim do primeiro semestre, cerca de 10% de sua bas=
e de
<span class=3DGramE>1</span> mil clientes utilizem solu&ccedil;&otilde;es d=
e <span
class=3DSpellE>cloud</span> computing p&uacute;blicas ou privadas. &quot;<s=
pan
class=3DSpellE>Cloud</span> n&atilde;o &eacute; s&oacute; uma tecnologia no=
va.
&Eacute; uma estrutura nova de presta&ccedil;&atilde;o de servi&ccedil;o&qu=
ot;.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-bottom:0cm;margin-bottom:.0001pt;line-=
height:
normal'><i style=3D'mso-bidi-font-style:normal'><span lang=3DEN-US
style=3D'font-size:10.0pt;font-family:"Verdana","sans-serif";mso-fareast-fo=
nt-family:
"Times New Roman";mso-bidi-font-family:"Times New Roman";mso-ansi-language:
EN-US;mso-fareast-language:PT-BR'>Link: <a
href=3D"http://computerworld.uol.com.br/telecom/2010/02/12/data-centers-ava=
liam-cenario-de-cloud-computing-em-2010/">http://computerworld.uol.com.br/t=
elecom/2010/02/12/data-centers-avaliam-cenario-de-cloud-computing-em-2010/<=
/a><o:p></o:p></span></i></p>

<p class=3DMsoNormal align=3Dright style=3D'margin-bottom:0cm;margin-bottom=
:.0001pt;
text-align:right;line-height:normal'><span class=3DSpellE><b style=3D'mso-b=
idi-font-weight:
normal'><i style=3D'mso-bidi-font-style:normal'><span lang=3DEN-US
style=3D'font-size:10.0pt;font-family:"Verdana","sans-serif";mso-fareast-fo=
nt-family:
"Times New Roman";mso-bidi-font-family:"Times New Roman";mso-ansi-language:
EN-US;mso-fareast-language:PT-BR'>Fonte</span></i></b></span><b
style=3D'mso-bidi-font-weight:normal'><i style=3D'mso-bidi-font-style:norma=
l'><span
lang=3DEN-US style=3D'font-size:10.0pt;font-family:"Verdana","sans-serif";
mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:"Times New R=
oman";
mso-ansi-language:EN-US;mso-fareast-language:PT-BR'>: Computerworld<o:p></o=
:p></span></i></b></p>

<p class=3DMsoNormal align=3Dright style=3D'margin-bottom:0cm;margin-bottom=
:.0001pt;
text-align:right;line-height:normal'><b style=3D'mso-bidi-font-weight:norma=
l'><i
style=3D'mso-bidi-font-style:normal'><span lang=3DEN-US style=3D'font-size:=
10.0pt;
font-family:"Verdana","sans-serif";mso-fareast-font-family:"Times New Roman=
";
mso-bidi-font-family:"Times New Roman";mso-ansi-language:EN-US;mso-fareast-=
language:
PT-BR'>Data: 18/02/2010<o:p></o:p></span></i></b></p>

<p class=3DMsoNormal><span lang=3DEN-US style=3D'font-family:"Verdana","san=
s-serif";
mso-ansi-language:EN-US'><o:p>&nbsp;</o:p></span></p>

</div>

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